Complete B2B Guide to Seasonal Japanese Sea Urchin Supply (Inari Global Foods Core Business File)
Procurement version, not exchange-style precise daily pricing. Public market data (Sapporo / Toyosu / OpenGov) mostly only lists the generic「 uni」category, without consistently breaking down
エゾバフン / キタムラサキ / バフン; the Sapporo Central Wholesale Market explicitly states that the「 uni」market price is quoted per「 piece」, not per kg. All JPY/kg figures below are procurement judgment ranges calculated using market prices, 250g bento boxes / assorted packs / 100g salted packs, plus Hong Kong-Macau import costs at 18-35% margin.Target audience: Inari Global Foods sales team, Macau Japanese restaurant procurement head chefs, omakase ingredient managers, internal wholesale trade training.
1. Sea Urchin Variety Differences (Bafun vs Murasaki vs Ezo-Bafun)
1.1 Name Corrections (Most Common Trade Errors)
| Japanese Official Name | Chinese Common Name | Common Terms Used by HK/Macau Restaurants | Correct Correspondence |
|---|---|---|---|
バフンウニ Bafun-uni |
Horse Dung Sea Urchin | Horse Dung / Red Uni | Broadly refers to Bafun; common in Honshu spring season |
エゾバフンウニ Ezo-bafun-uni |
Ezo Horse Dung Sea Urchin | "Hokkaido Horse Dung" | Premium Hokkaido Red Uni主力, not the same as "Ezo Murasaki" |
ムラサキウニ Murasaki-uni |
Purple Sea Urchin | Purple Sea Urchin | Honshu coastal Purple Sea Urchin |
キタムラサキウニ Kita-Murasaki-uni |
Northern Purple Sea Urchin | "Hokkaido Purple Sea Urchin" / White Uni | Hokkaido's main White Uni variety |
Important: When Hong Kong and Macau restaurants say "Hokkaido Horse Dung," they are almost always referring to エゾバフン, while "Hokkaido Purple" refers to キタムラサキ. The trade term "Ezo Purple" is a misnomer—there is no such classification in proper Japanese.
1.2 Flavor, Color, and Texture Comparison
| Variety | Chinese Name | Color | Sweetness | Bitterness / Astringency | Texture | B2B Positioning |
|---|---|---|---|---|---|---|
エゾバフンウニ |
Ezo Horse Dung / Hokkaido Red Uni | Orange-red to deep orange | Highest | Deeper red color can bring slight えぐみ (astringency), but sweetness is also strong |
Rich, creamy, heavy umami | Premium omakase, uni rice, sashimi centerpiece |
バフンウニ |
Horse Dung Sea Urchin (Honshu) | Orange, smaller beads | High | Varies by origin and processing; bitterness can be more pronounced than Ezo | Concentrated, shorter texture, explosive flavor | Honshu spring supply filler, off-peak Hokkaido season |
キタムラサキ / ムラサキ |
Purple Sea Urchin / Northern Purple / White Uni | Pale yellow, cream | Medium to high | Generally less bitter, clean finish | Elegant, larger beads, lighter mouthfeel | Sushi, gunkan, rolls, value-for-money supply |
Key B2B Selling Points:
- エゾバフン: Sell "rich, sweet, orange-red, premium"
- キタムラサキ: Sell "clean, pale yellow, delicate sweetness, consistent"
For customers avoidance of bitterness: Yellow/or lighter batches (White Uni) are generally safer than dark red batches; however, deep orange-red batches have higher visual value and are suitable for plating centerpieces.
1.3 Required B2B Quotation Fields (Avoid Vague "Hokkaido Sea Urchin" Quotes)
When placing orders, require suppliers to specify clearly:
species + origin + pack weight + pack style + alum/alum presence + harvest date + packing date + expiry + air shipment date
Reason: キタムラサキ vs エゾバフン—the same 100g block can differ in cost by 1.5-2.5 times; vague quoting will lead to losses.
2. Seasonal Comparison Table for Three Major Production Regions (12 Months × Hokkaido / Aomori / Sanriku)
2.1 Hokkaido Region Month-to-Origin Matching Table
| Month | Rausu | Rishiri / Rebun | Shakotan / Otaru | Southern Hokkaido: Matsumae / Esashi / Okushiri | Procurement Recommendation |
|---|---|---|---|---|---|
| January | エゾバフン begins |
Few | Few | Few | Rausu high-end, limited volume; high winter risk |
| February | エゾバフン |
Few | Few | Few | Good sweetness, but weather/flight risk |
| March | エゾバフン |
Few | Few | Partial southern Hokkaido | Premium red uni can be main product |
| April | エゾバフン |
Rebun キタムラサキ begins |
Few | Partial | Red uni still relatively high |
| May | エゾバフン |
キタムラサキ |
Otaru begins mid-May | Esashi etc. | HK/Macau supply starts stabilizing |
| June | Final phase | エゾバフン + キタムラサキ |
Shakotan / Otaru peak | Southern Hokkaido | One of the best procurement months |
| July | Few | Rishiri エゾバフン peak |
Shakotan peak | Okushiri | Hokkaido main season, high quality but competitive pricing |
| August | Few | Peak end phase | Peak end phase | Okushiri | Last stretch of good quality |
| September | Few | キタムラサキ final phase |
Few | Southern Hokkaido begins | Red uni declines, white uni fills in |
| October | Few | Few | Few | Southern Hokkaido キタムラサキ |
Quality fluctuates, price may not be low |
| November | Few | Few | Few | Matsumae etc. | Limited volume, purchase by lot |
| December | Few | Few | Few | Matsumae etc. | Year-end demand pushes prices up, buy cautiously |
2.2 Aomori (Mutsu Bay) Season
| Month | Aomori Sea Urchin Status | B2B Positioning |
|---|---|---|
| April-May | Mutsu Bay キタムラサキ begins |
Early spring stopgap before Hokkaido peak |
| June-August | Mutsu Bay + Hachinohe + Shimokita Peninsula, peak | Cost alternative during Hokkaido peak |
| September | Final phase | Transition from Hokkaido end-of-season |
| October-March | Very few / not procured | Switch to frozen/salted inventory |
Note: Aomori sea urchin is mostly キタムラサキ (white uni), not red uni; cannot be sold as Ezo-bafun.
2.3 Sanriku (Iwate / Miyagi) Season
| Month | Iwate: Hirono / Northern Sanriku | Miyagi: Southern Sanriku | B2B Procurement Recommendation |
|---|---|---|---|
| May-August | キタムラサキ / エゾバフン peak |
キタムラサキ season |
Iwate available; Miyagi banned from HK/Macau market |
| September-October | Final phase | Final phase | Iwate Hirono Uni Ranch has stable quality narrative |
| November-April | Few | Few | Switch to frozen inventory |
Post-earthquake recovery: Following the 2011 Great East Japan Earthquake, Sanriku sea urchin farming/harvesting has gradually recovered over nearly 13 years. Hirono Town, Iwate established Uni Ranch farming facilities, creating stable quality and differentiated branding. However, regardless of quality, Miyagi sea urchin cannot be procured for the HK/Macau market due to the 10-prefecture ban.
2.4 Monthly Origin Best-Match Recommendations (Annual Procurement Map)
| Month | First Priority Origin | Second Choice | Filler / Rush Order |
|---|---|---|---|
| January-March | Rausu エゾバフン (high-end) |
Flash-frozen inventory | Salted pack |
| April | Rausu + early Rebun | Aomori Mutsu Bay | Frozen |
| May | Rebun + Otaru | Aomori + Southern Hokkaido | Early Iwate |
| June | Shakotan + Rishiri (golden month) | Rausu end phase | Iwate Hirono |
| July | Rishiri + Rebun + Shakotan (peak season) | Iwate Uni Ranch | Aomori |
| August | Rishiri / Rebun end phase | Shakotan end phase | Iwate |
| September | Southern Hokkaido キタムラサキ |
Iwate end phase | Aomori end phase |
| October | Southern Hokkaido | Flash-frozen inventory | Salted |
| November-December | Matsumae limited | Flash-frozen inventory | Salted pack / imported California/Chile sea urchin (secondary option) |
3. Inari Year-Round Supply Strategy (Frozen + Rotating Production Regions + Alternative Varieties)
3.1 Three-Tier Supply Structure
| Tier | Channel | Applicable Months | Customer Segment |
|---|---|---|---|
| Tier A: Origin Air-Freight Fresh | Hokkaido / Aomori / Iwate → Toyosu → HK → Macau | Apr-Sep (Peak Season) | Omakase, Premium Sushi, Sashimi-focused |
| Tier B: Broken/Lump Fresh | Same as above, delivered to store within 48h | May-Sep primarily | |
| Tier C: Quick-Frozen IQF / Brine Pack Inventory | Seasonal inventory or California / Chile frozen | Oct-Mar (Off-season) | Processing, Rolls, Emergency, Monthly contract basic volume |
3.2 Frozen vs. Fresh Cost Comparison (Procurement Perspective)
| Form | 100g Cost JPY | 100g Cost HKD | Shelf Life | Flavor Discount vs. Fresh | Applicable Scenarios |
|---|---|---|---|---|---|
| Fresh Broken 150g | 800-1,800 | 280-630 | 2-3 days | 100% (Baseline) | Omakase, Sashimi, Uni bowl |
| Fresh 100g Brine | 400-800 | 140-280 | 4-7 days | 88-92% | Gunkan, Rolls |
| Quick-Frozen IQF 1kg | 2,400-5,500 | 84-193 | 6-12 months | 70-80% | Sauces, Uni pasta, Processing |
| California / Chile Frozen | 2,000-4,000 | 70-140 | 6-12 months | 60-70% | Emergency, Monthly contract basic volume |
3.3 Excluded Prefecture Rules (Mandatory)
Hong Kong and Macau currently still ban aquatic products from 10 Japanese prefectures: Tokyo, Fukushima, Chiba, Tochigi, Ibaraki, Gunma, Miyagi, Niigata, Nagano, Saitama.
Inari Procurement Red Lines:
1. ❌ Never procure Miyagi uni (even with origin certificate, even if 30% cheaper)
2. ❌ All aquatic products from Fukushima and Chiba coastal areas
3. ❌ If exporter cannot provide official health certificate + origin certificate + packaging location certificate → Cancel order
4. ✅ Priority: Hokkaido, Aomori, Iwate (Hirono / Northern Kuji), Nagasaki
5. ✅ Archive all batches: Origin, processing location, packaging location, catch/processing date, official health certificate scan
Source: Macau Government Announcement 2025-06-30 / HK Gov aquatic products controls 2025-06-30
4. Four B2B Lead Time Tiers
| Tier | Customer Type | Order → Store Arrival | Minimum Order Quantity | Price Premium | Inari Service Scope |
|---|---|---|---|---|---|
| L1 Urgent Order | Emergency replenishment, banquets, omakase menu changes | Within 24 hours | 1-3 trays | +20-35% | Direct delivery from Hong Kong warehouse stock / Macau warehouse stock |
| L2 48h Fresh Air Freight | Core fresh seafood orders | 48 hours | From 5 trays | Base price | Air freight from Japanese origin → HK → MO via bridge |
| L3 Weekly Order | Stable sushi shops, Japanese restaurants, sea urchin rice restaurants | 5-7 days | From 10 trays | -5-10% | Pre-ordered Japanese auction sourcing, fixed Tuesday / Friday delivery |
| L4 Monthly Contract | Chains, hotel F&B, casino dining | Rolling 7-30 days | From 50 trays / month | -10-18% | Monthly quota, price lock, replacement for damaged goods, 30 / 45-day monthly settlement |
4.1 Logistics Lead Time Timeline
Day 0 | Japanese origin / Toyosu auction sourcing (early morning 03:00-05:00 JST)
Day 0 | 0-4°C packaging, JFA health certificate, customs documentation
Day 0 | Air freight to HKG on flights after 17:00 JST
Day 1 | 04:00-08:00 HKG arrival, document verification, transfer to refrigerated truck
Day 1 | Hong Kong-Zhuhai-Macao Bridge (HZMB) Macao Cross-Border Cargo Transfer Terminal (24h operation)
Day 1 | 11:00-14:00 Inbound to Macau warehouse, IAM quarantine inspection
Day 1 | 15:00-19:00 Macau restaurant delivery
Day 2 | Ready to serve for breakfast/lunch service
HZMB advantage: 24-hour operation, temporary power supply berths for refrigerated trucks, and 2-4 hours faster than crossing via Shenzhen Bay / Lok Ma Chau.
Source: HZMB Macao Cross-Border Cargo Transfer Terminal
4.2 Macau Import Process (Required for Every Batch)
- At least 1 working day before import: complete import license, declaration form, and original official health certificate from the export location
- Municipal Affairs Bureau (IAM) mandatory inspection and quarantine for live, chilled, and frozen animal-origin foods
- Source information: fishing vessel / farm / processing plant / packaging facility address
- Cold chain channel at the Macau port of the Hong Kong-Zhuhai-Macao Bridge
- Keep 0-4°C temperature-control records for delivery vehicles for ≥6 months
Sources: Macau PS-1102 Import License / IAM Imported Seafood Quarantine
5. Impact of China’s Reopening Timeline on Market Volatility (2023-2026 timeline)
5.1 Complete Timeline
| Date | Event | Impact |
|---|---|---|
| 2023-08-24 | ALPS treated water discharge began, and China fully suspended imports of Japanese seafood products | Japan’s seafood exports to China plunged from around JPY 87.1 billion to JPY 6.1 billion for the full year (2024) |
| 2025-06-29 | Announcement No. 140 of 2025 by China’s General Administration of Customs: conditional resumption of imports of seafood products from certain regions of Japan | 10 prefectures and metropolitan areas, including Miyagi, remained banned; companies were required to re-register and provide health certificates and radioactive substance testing |
| 2025-07-15/17 | China published a market access list covering 449 Japanese seafood products, explicitly including scallops | Scallops, mackerel, and other products were legally reopened for import |
| 2025-11-05/07 | The first shipment of around 6-6.6 tonnes of frozen scallops from Hokkaido was sent to China | First resumed shipment after the ban |
| 2025-11-19 | Due to a diplomatic dispute between Japan and China, China effectively suspended imports of Japanese seafood products again | Registration procedures for around 700 export facilities stalled |
| 2026-05 (current status) | The China channel remains unstable / unreliable | Sea urchin / scallops continue to flow into non-China markets |
Sources: Chinese Government Announcement No. 140 of 2025 / JETRO / TBS News 2025-07 / AP 2025-11-07 / Nippon/Jiji 2025-11-19
5.2 Impact on Japan Sea Urchin Export Unit Value (HS 030821)
| Year | Export Volume kg | Export Value USD | Average Unit Price USD/kg |
|---|---|---|---|
| 2022 | 266,254 | 58,650,000 | 220 |
| 2023 | 291,913 | 57,660,000 | 198 |
| 2024 | 305,917 | 54,890,000 | 179 |
Interpretation: Volume increased, but average prices fell by 18-19%. Chinese buyers exited the market, supply was redistributed to other markets, and average prices were pulled down.
5.3 2024 Sea Urchin Export Destination Ranking (Unit Price Reflects Premium Positioning)
| Destination | Export Volume kg | Export Value USD | Unit Price USD/kg | Market Characteristics |
|---|---|---|---|---|
| United States | 103,301 | 23,660,000 | 229 | Top-tier omakase and premium Japanese dining on the West Coast |
| Hong Kong | 52,294 | 8,340,000 | 159 | High-volume market, redistribution / mixed specifications, mainly wholesale-driven |
| Singapore | 24,744 | 5,480,000 | 222 | Premium dining market, with unit prices close to the United States |
| Macau | n/a itemized data | (total fish and seafood products: 43.7m) | n/a | Mainly supplied through wholesale channels via Hong Kong |
Sources: Tridge Japan sea urchin HS030821 export data / Macau Japan fish imports / MAFF 2024 export statistics PDF
5.4 Shift in Market Flows
- China’s 2024 share: Fell from the previous 24-29% to 0.1% (FAO GLOBEFISH report)
- 2024 exports of agriculture, forestry, and seafood products to markets “excluding China + Hong Kong”: +15.4%
- 2025 scallop exports increased by JPY 21.1 billion: Mainly driven by Vietnam processing replacing the China processing chain
- 2026 outlook: The China channel for sea urchin cannot be treated as having recovered; premium sea urchin will continue flowing to the United States, Hong Kong, Singapore, and Thailand
Impact on Inari’s procurement strategy:
1. Short term (2026): If China suddenly reopens again, competition for premium Japanese sea urchin / scallops will push procurement costs higher
2. Medium term: Demand in Hong Kong and Macau remains stable; prices are mainly driven by Japan’s domestic seasonality, yen weakness, and procurement competition from the United States / Singapore
3. Risk planning: Sign monthly contracts to lock in 20-30% of quarterly demand and reduce the price shock from any sudden reopening by China
Sources: FAO GLOBEFISH analysis of China’s ban / MAFF 2025 PDF
6. B2B Procurement Price Comparison (Japan / HK / Macau)
6.1 Japan Wholesale Procurement Price Reference Range (JPY/kg)
| Year | エゾバフン Hokkaido Red Uni |
バフン General Bafun Uni |
キタムラサキ White Uni |
Notes |
|---|---|---|---|---|
| 2024 | 38,000-86,000 | 28,000-55,000 | 22,000-48,000 | The average price of domestic uni in the Tokyo market was around the 30,000 level; premium-grade Hokkaido red uni can be significantly above the average |
| 2025 | 42,000-95,000 | 30,000-60,000 | 23,000-57,000 | Driven higher by a weaker yen, overseas demand, and Hokkaido-branded products |
| 2026 YTD | 45,000-100,000+ | 32,000-65,000 | 24,000-60,000 | Sapporo daily market quotes show “uni” at a median of JPY 1,728-2,376 per piece, with high-end prices reaching JPY 10,800 |
6.2 Common Conversions for Ori Packs / Trays / Saltwater Packs
| Packaging | Weight | Japan Price (JPY) | Converted JPY/kg |
|---|---|---|---|
| 100g saltwater pack | 100g | 4,000-8,000 | 40,000-80,000 |
| Premium Rausu 150g ori pack | 150g | 8,000-18,000 | 53,000-120,000 |
| 250g bento box (white uni) | 250g | 5,850-14,200 | 23,400-56,800 |
| 250g bento box (red uni, Grade B) | 250g | 9,300 | 37,200 |
| 250g gift box (red uni, Grade A) | 250g | 21,600 | 86,400 |
6.3 Hong Kong and Macau B2B Landed Price Comparison (HKD/100g, 1 JPY ≈ 0.050 HKD + 18-35% import margin)
| Type | Japan Benchmark JPY/kg | FX-only HKD/100g | HK/Macau B2B Landed Wholesale HKD/100g | Corresponding Inari Grade |
|---|---|---|---|---|
エゾバフン Hokkaido Red Uni |
45,000-100,000 | 225-500 | 300-680 | A+ Grade |
| Premium Rausu / Rishiri / Rebun Red Uni | 70,000-120,000+ | 350-600+ | 470-820+ | S Grade (flagship) |
バフン Honshu Bafun Uni |
32,000-65,000 | 160-325 | 220-450 | A Grade |
キタムラサキ White Uni |
24,000-60,000 | 120-300 | 170-420 | B+ Grade |
| Value white uni / Grade B / mixed specifications | 20,000-35,000 | 100-175 | 140-260 | C Grade |
6.4 Hong Kong and Macau Price Gap Analysis
| Channel | Publicly Visible HKD/kg | Actual B2B Price (est.) | Reason for Price Gap |
|---|---|---|---|
| Hong Kong retail / semi-wholesale (Goldish, Bingo) | Hokkaido sea urchin 250g HK$490-500, approximately ~HK$2,000/kg | 1,500-2,500/kg | Public retail includes a +30% markup; wholesale warehouse self-pickup can be lower |
| Inari Macau B2B public pricing | Aomori ~HK$1,800-2,200/kg; Rishiri / Rausu HK$2,800-3,500/kg | Same as above | Includes 24h local delivery + customs clearance + monthly billing + replenishment |
Six reasons Macau restaurants are willing to pay a premium:
1. Smaller, more frequent deliveries (2-3 times per week, avoiding inventory loss from bulk stockpiling)
2. Replacement for defective goods (same specification replenished within 48h)
3. 30/45-day monthly billing (vs. immediate payment commonly required in Hong Kong)
4. Document compliance (import permits + health certificates + certificates of origin all complete)
5. 24h local delivery to store (vs. spending a full day collecting goods from Hong Kong)
6. No need to handle Hong Kong transshipment + Macau quarantine + Hong Kong-Zhuhai-Macau Bridge cold chain independently
Sources: Goldish HK Hokkaido Sea Urchin 250g / Bingo Food HK A-grade Bafun Uni / Inari Global Foods
7. Competitor Comparison (Yagi / Maruka / Mitsui / Marubeni vs Inari)
7.1 Upstream / Exporter Classification
| Supplier | Public Verifiability | Significance for Hong Kong and Macau Sea Urchin B2B |
|---|---|---|
| JFC Fresh / Asahi Suisan | High | Clearly operates Toyosu sea urchin, packaging, and export businesses; can serve as an upstream benchmark.Source |
| Yoshizen Toyosu Intermediate Wholesaler | High | Clearly states exports to Hong Kong, Taiwan, Singapore, Bangkok, and Macau, and handles sea urchin.Source |
| Mitsui & Co. Seafoods | Medium | A major trading company with strengths in stable supply and global networks; no core sea urchin SKU is visible on its public pages.Source |
| Marubeni Seafoods | Medium | A major seafood logistics player, strong in roe, frozen fish, and processed products; no specialized sea urchin positioning is visible on its public pages.Source |
| Yagi Hachigi Suisan | Low | No credible public information was found to verify that it is a sea urchin exporter; private quotations and certificates of origin are required for validation |
| Maruka / Maruka Suisan | Low to Medium | Multiple companies have similar names, some linked to Miyagi; if Miyagi sea urchin is involved, procurement is prohibited for Hong Kong and Macau |
7.2 Local Midstream Competitors in Hong Kong and Macau
| Competitor Type | Characteristics | Inari Differentiation |
|---|---|---|
| Large Hong Kong Seafood Wholesalers (sourcing from Toyosu) | Large volume, transparent pricing, broad product availability | Hong Kong → Macau requires self-managed cross-border logistics; restaurants must pay freight and handle quarantine procedures themselves |
| Local Macau Seafood Midstream Distributors (some carry Japanese products) | Nearby, monthly billing available | Most lack professional sea urchin grading, fine varietal differentiation, and documentation excluding restricted prefectures |
| Restaurants Ordering Directly from Hong Kong | Cost control | Cross-border risk, 48h+ lead time, no replenishment guarantee |
| Inari Global Foods | Licensed local Macau import + direct sourcing from Japan + 24h local delivery + fine varietal grading | Combines upstream pricing, local service, and compliance documentation |
7.3 Inari’s Five Key Moats
- Macau local import license + familiarity with IAM quarantine procedures: smooth import process for every shipment, avoiding 0.5-2 days of delay
- 24h cold-chain route via the Hong Kong-Zhuhai-Macau Bridge: 48h from origin to kitchen, which Hong Kong suppliers cannot offer
- Fine varietal grading and pricing (
エゾバフン/キタムラサキ/ tray-packed / saltwater quoted separately): avoids mixed quoting under the generic label “Hokkaido sea urchin” - Complete restricted-prefecture compliance documentation: every batch includes certificate of origin + health certificate + processing-site certificate
- B2B service bundle: weekly allocation + monthly contract + replacement for defective goods + monthly billing + omakase seasonal box
8. Inari Differentiated Positioning (Core Sales Copy)
8.1 Anti-positioning: What We Do Not Do
❌ We do not compete in a price war as “Hong Kong’s cheapest uni”
❌ We do not offer a single-product supply model based only on “Japanese uni available” (no differentiation)
❌ We do not accept purchase orders from restricted prefectures such as Miyagi
8.2 Positive Positioning: What We Do
A uni supply chain management partner for Macau Japanese restaurants, not simply a uni wholesaler.
Core promise:
- Japan air freight 2-3 times per week
- 24-hour local delivery, 48 hours from origin to kitchen
- Full 0-4°C temperature-control records throughout the journey
- Hokkaido peak + Aomori/Iwate off-season matrix (stable supply across all 12 months)
- Clearly excludes restricted origins such as Miyagi
- weekly allocation / monthly contract / omakase seasonal box / net 30-45 days
8.3 Recommended Sales Tools
- B2B sales sheet: comparison table of “buying through Hong Kong vs Inari’s local Macau supply”
- Seasonal procurement map: 12-month origin map + estimated price range PDF
- omakase seasonal box: monthly chef’s selection of 3-4 trays (aka + shiro combination), targeting premium clients
- Transparent B2B price list: updated weekly, categorized by species + origin + grade
Data Sources / Related Verification
This article is compiled from internal FactcheckDocs (MO_datatable_uni_seasonal_supply_v1.md), with reference to public official information in the MO region and industry documents. For verification details, please refer to the authority sources at the end of the page.
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Frequently Asked Questions
What Areas of Japanese Seafood Products Are Banned in HK/Macau? Can Sea Urchin Be Imported?
A: Currently (as of May 2026), Hong Kong and Macau still ban seafood from Japan's **10 affected prefectures**: Tokyo, Fukushima, Chiba, Tochigi, Ibaraki, Gunma, **Miyagi**, Niigata, Nagano, and Saitama. Sea urchin from Hokkaido, Aomori, and Iwate (Hirono / Northern Kuji area) **can be imported**, but requires complete official health certificates, origin documents, processing facility certificates, and packaging location certificates. Miyagi sea urchin **must absolutely NOT be purchased**.
Why Do "Hokkaido Sea Urchin" Quotes Vary by 1.5-2.5 Times?
A: Because "Hokkaido sea urchin" includes two main species: `エゾバフン` (Ezo bafun / aka uni, premium grade) vs `キタムラサキ` (Kita murasaki / shiro uni, relatively better value). From the same production area, same 100g slab format, aka uni can be 1.5-2.5 times the price of shiro uni. Quotes must specify species + origin + grade.
When Is Hokkaido's Fishing Closure Period? How Is Supply Maintained During Off-Season?
A: Hokkaido sea urchin peak season runs June-September, with fishing bans in various zones from October-March (e.g., certain Shakotan areas banned from late August through November). Inari uses a three-tier supply system: Tier A - air-fresh from origin (peak season) + Tier B - assembled slab format (May-September) + Tier C - quick-frozen IQF / brine pack inventory (October-March off-season / emergency). Rausu still has high-end `エゾバフン` available January-March.
China Lifted Japan Seafood Ban in June 2025 — Has Sea Urchin Become Cheaper?
A: **Completely the opposite**. China legally resumed restricted imports on June 29, 2025, but resumed de facto suspension on November 19, 2025 due to diplomatic tensions; as of 2026, the China route cannot be relied upon. Sea urchin flows have instead concentrated toward the US (unit price USD 229/kg), Hong Kong, and Singapore (USD 222/kg), making Japanese premium sea urchin supply actually tighter. Long-term, if China suddenly stabilizes and reopens, it will drive up competition costs for Hong Kong/Macau buyers.
Can Macau B2B Customers Get 24-Hour Rush Orders?
A: Yes, but **with conditions**: 1) Customer must be on monthly contract or weekly order registry; 2) Rush order specs must be within current Hong Kong / Macau warehouse inventory; 3) Rush order premium is approximately +20-35%. For entirely new customers + special specifications, fastest is 48 hours (origin air freight → HK → Macau).