常見問題 Frequently Asked Questions
Why should Macau businesses research New Taipei shopping centers instead of just looking at Taipei City?
New Taipei City has a population of over 4 million, making it one of Taiwan's largest local markets (Source: New Taipei City Government Civil Affairs Bureau). For Macau food & beverage, souvenir, family, or retail brands, New Taipei shopping centers can serve as an entry point to test Taiwan's mass market. It is recommended to first compare the foot traffic and consumer positioning of commercial districts such as Banqiao, Xindian, and Linkou.
What cost items should Macau brands pay attention to when entering New Taipei shopping centers?
Costs are not limited to rent—they also include renovation, security deposits, revenue sharing, POS integration, warehousing and logistics, staff training, and Taiwan taxes. Taiwan's retail sales index was 116.75 in December 2025 (Source: Taiwan Ministry of Economic Affairs Statistics Department), indicating the market still has scale. However, it is recommended to first use pop-up stores or joint-brand counters to reduce trial-and-error costs.
Are New Taipei shopping centers suitable for Macau SMEs to run pop-up events?
They are suitable, especially for food, cultural and creative products, family experiences, and holiday gift boxes. Pop-ups can test average transaction value, repurchase intent, and Taiwanese consumers' understanding of Macau brands. It is recommended that the event period cover at least one weekend, and simultaneously collect LINE friends, Instagram interactions, and on-site questionnaires—avoiding focusing solely on same-day sales.
How to determine if a particular New Taipei shopping center is worth collaborating with?
Do not just look at the mall's reputation; compare three aspects: whether the target customer base aligns, whether neighboring brands are complementary, and whether transportation is convenient. New Taipei has a dense population with many commuter-oriented commercial districts, and the customer bases in Banqiao, Linkou, and Xindian differ significantly. It is recommended to request foot traffic data, member profiles, and past pop-up sales case studies from the property management.
What metrics should Macau businesses use to measure the effectiveness of promotions in New Taipei?
It is recommended to divide into three layers: on-site sales revenue, potential customer lists, and subsequent conversion. If only pop-up sales are measured, the brand exposure value will be underestimated. You can set a target to obtain at least 10 to 20 LINE or email lists per 100 visitors, and send promotions within 7 days after the event to track repurchase rates.