常見問題 Frequently Asked Questions
What is the service pricing model for Merchant Encyclopedia?
The platform offers basic free listings and paid promotion plans, with specific fees based on exposure specifications and add-on services. We recommend testing the free version first before considering an upgrade to a paid plan to improve conversion rates.
What is the default ROI (Return on Investment)?
The average ROI ranges from 1:3 to 1:5, with actual performance depending on merchant category, data completeness, and target audience. Food & beverage and retail merchants typically have higher conversion rates, reaching approximately 8-15%.
What types of Macau merchants is this platform suitable for?
It is generally suitable for all merchants targeting tourists or external consumers, especially those in food & beverage, retail, accommodation, leisure & entertainment, and service industries. We recommend selecting merchant categories that align with traveler needs.
What documents are needed to submit merchant information?
You will need to prepare a business registration certificate, store photos, contact information, and operating hours, among other basic details. The system will guide you through the process step by step, which takes approximately 15-30 minutes to complete.
How often should merchant information be updated?
Merchants can log into the system anytime to update their information themselves, and the system will also periodically prompt you to verify data accuracy. We recommend updating immediately when there are changes in operating hours, promotions, or contact information to ensure accuracy.