Complete Taiwan Business Guide: 15 Recommendations

Most platforms offer a free basic store setup plan, with transaction fees charged only when sales occur. We recommend testing the waters with the free plan first, then upgrading based on order volume. Small merchants can prioritize platforms with low or no monthly fees.

We recommend prioritizing platforms that support cross-border sales, such as PChome, momo, Shopee, and other major platforms. If you're focusing on specific product categories, consider vertical channels like Yahoo Super Mall or ETtoday Shopping.

The platforms have traffic advantages, but you need to focus on product differentiation and review management. We recommend optimizing product titles, images, and descriptions, and leveraging platform advertising to help new products gain visibility.

The back-end interfaces of major platforms are intuitively designed, and basic operations require only basic computer skills. However, to improve performance, you'll need to learn about advertising placement and data analysis.

Taiwan platforms use Traditional Chinese. We recommend providing product information in Traditional Chinese version or using Traditional Chinese directly. You can use AI translation tools to assist with conversion, lowering the language barrier.

You can use the logistics services integrated into the platforms, or arrange your own cross-border logistics provider. Generally, air freight takes 3-5 days for delivery. We recommend factoring logistics costs into your product pricing.

Platforms typically have a payment cycle of about 14-30 days, with some offering faster payouts at extra cost. We recommend setting aside working capital.

You can use AI to generate multilingual product descriptions, create marketing copy, analyze customer data, and even use AI customer service to handle common inquiries, improving operational efficiency.

We recommend familiarizing yourself with platform rules and studying best-selling product listings first. Focus on optimizing product information and building positive reviews during the first month, avoiding immediate heavy advertising budget allocation.

Opening a store through platforms has lower costs and quicker setup, but platform fees apply; independent stores have higher profits but require self-directed traffic generation. We recommend Macau merchants start with platforms to test the market.