Complete Guide to Macau's Rua do Cunha: Taipa's Souvenir Shopping Street with Almond Cakes and Pork Jerky

Koi Kei, Choi Heong Yuen, Yick Kee — Macau's Most Famous Souvenir Street with Free Tasting Shopping Experience

606 words2 min read6/7/2026shoppingsouvenirsRua do Cunha

Rua do Cunha is Macau Taipa's most famous souvenir walking street, featuring three major brands — Koi Kei, Choi Heong Yuen, and Yick Kee — known for almond cakes, pork jerky, and phoenix rolls, offering free tastings.

Rua do Cunha: Macau's Most Famous Souvenir Shopping Street in Taipa

Rua do Cunha (Portuguese: Rua do Cunha) is the most representative shopping street in Taipa's Old Town area of Macau, spanning approximately 200 meters as a pedestrian-only zone. This iconic street is home to Macau's most renowned traditional souvenir brands. The air is filled with the sweet fragrance of almond cookies and the grilled aroma of pork jerky, making it a must-visit destination for experiencing authentic Macau shopping culture.

Three Major Souvenir Brands

Jiu Ji Bing He

Jiu Ji is Macau's largest souvenir chain brand, with over 20 stores across the territory. Its flagship store on Rua do Cunha offers an extensive tasting experience, specializing in almond cakes, pork jerky, and beef jerky.

Ju Xiang Yuan Bing He

Founded in 1935, Ju Xiang Yuan is one of Macau's oldest souvenir brands, renowned for its traditional recipe almond cakes.

Ying Ji Bing He

Famous for hand-made pork jerky, the store almost always has a line year-round. The texture is tender with a perfectly balanced savory-sweet flavor.

Traditional Souvenir Types

  • Almond Cake: Made primarily from mung bean powder, crispy and fragrant
  • Pork Jerky: Thin slices of roasted pork, available in original, black pepper, and honey flavors
  • Phoenix Rolls: Crispy egg rolls, available with butter or cheese filling
  • Portuguese Egg Tarts: Caramelized crispy shell with creamy egg yolk filling

Nearby Attractions

Walking distance to Long Wan Portuguese Style (five Portuguese-style building complex), St. Francis Xavier Church (17th century church), and Taipa Village.

Transportation

  • Cotai Strip Free Shuttle Bus to Taipa Old Town Station
  • Public Bus: 26A / 33 / MT4 routes
  • Taxi: Approximately MOP 30-50 from Cotai Strip

Practical Tips

  • Bulk purchases can ask for discounts; souvenirs have a shelf life of about 2–4 weeks; some brands offer vacuum packaging

FAQ

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