Taiwan Bubble Tea Chain Franchise Costs and Complete Store Opening Process v4
1. Comparison of Five Major Brand Franchise Fees
| Brand |
Franchise Fee (TWD) |
Security Deposit (TWD) |
Equipment Fee (TWD) |
Renovation Fee (TWD) |
Total Initial Investment (TWD) |
| 50 Lan |
300,000-500,000 |
30,000 |
300,000-500,000 |
200,000-400,000 |
830,000-1,430,000 |
| Chatime |
350,000-450,000 |
30,000 |
350,000-450,000 |
250,000-400,000 |
930,000-1,230,000 |
| CoCo |
250,000-400,000 |
20,000 |
250,000-400,000 |
150,000-300,000 |
670,000-1,120,000 |
| Zhenzhudan |
200,000-350,000 |
20,000 |
200,000-350,000 |
150,000-250,000 |
570,000-970,000 |
| The Alley |
250,000-450,000 |
30,000 |
300,000-450,000 |
200,000-350,000 |
780,000-1,280,000 |
⚠️ Fees are for reference only; actual amounts are subject to official announcements from each brand. Some brand franchise fees include training but do not include shop rent and deposits.
2. Other Fees Comparison
| Brand |
Royalty/Month |
Sales Commission |
Licence Period |
Training Days |
| 50嵐 |
3-5% of sales |
- |
3-5 years |
7-14 days |
| 茶湯會 |
3% of sales |
- |
3 years |
10-14 days |
| CoCo 都可 |
2-3% of sales |
- |
3-5 years |
7-10 days |
| 珍煮丹 |
3% of sales |
- |
3 years |
5-7 days |
| 鹿角巷 |
3-5% of sales |
- |
3-5 years |
7-14 days |
Royalty Explanation
- Royalty: 2-5% of monthly sales
- Security deposit: Refundable upon contract expiry (provided there are no breaches)
- Renewal: Application 3 months before expiry
3. Basic Requirements for Opening
3.1 Store Conditions
| Requirement |
Description |
| Floor area |
5-15 ping (approximately 17-50 square metres) |
| Location |
Retail district storefront, high foot traffic street |
| Rent |
Varies by location, monthly rent TWD 30,000-150,000+ |
| Utilities |
Separate electricity meter and water supply required |
3.2 Franchisee Qualifications
- Republic of China national or foreign national with a valid residence permit
- Must operate personally (non-transferable)
- Must pass brand interview and training
4. Opening Process
[1. Choose Brand] → [2. Submit Application] → [3. Interview & Review]
→ [4. Store Assessment] → [5. Sign Contract] → [6. Training]
→ [7. Renovation] → [8. Equipment Installation] → [9. Trial Operation] → [10. Grand Opening]
| Stage |
Timeframe |
| Application Review |
1-2 Weeks |
| Store Search |
1-3 Months |
| Training |
5-14 Days |
| Renovation |
2-4 Weeks |
| Equipment Installation |
1 Week |
| Total Duration |
Approximately 2-4 Months |
5. Five Major Brand Features
5.1 50LAN
| Feature |
Description |
| Established |
1994 |
| Number of Stores |
700+ (Taiwan) |
| Core Products |
Boba Milk Tea, Coffee |
| Global Presence |
China, Canada, United States, Australia |
5.2 Tea Tang
| Feature |
Description |
| Established |
1999 |
| Number of Stores |
300+ |
| Core Products |
Oolong Milk Tea, Lemon Honey |
| Global Presence |
China, Hong Kong, Macau, Malaysia |
5.3 CoCo
| Feature |
Description |
| Established |
1997 |
| Number of Stores |
3,000+ (Worldwide) |
| Core Products |
Bubble Tea, Taro Milk Sago |
| Global Presence |
40+ Countries Worldwide |
5.4 Zhen Zhu Dan
| Feature |
Description |
| Established |
2015 |
| Number of Stores |
100+ |
| Core Products |
Brown Sugar Boba, Creative Toppings |
| Global Presence |
China, Canada |
5.5 The Alley
| Feature |
Description |
| Established |
2013 |
| Number of Stores |
300+ |
| Core Products |
Fruit Tea, Dried Leaves |
| Global Presence |
China, Vietnam, Canada |
6. Macau/Hong Kong Overseas Franchise Feasibility
6.1 Existing Brand Layout
| Brand |
Macau |
Hong Kong |
| 50 Lan |
❌ Not entered |
⚠️ Previously had withdrawn stores |
| Cha Tang Hui |
✅ Has presence |
✅ Has presence |
| CoCo |
✅ Has presence |
✅ Has presence |
| Zhen Zhu Dan |
❌ Not entered |
⚠️ Previously had withdrawn stores |
| Horn Ram |
❌ Not entered |
⚠️ Previously had withdrawn stores |
6.2 Overseas Franchise Options
⚠️ Note: Taiwan brands franchising overseas is usually not direct franchise, but rather regional agency or technology transfer model.
| Mode |
Description |
| Regional Agency |
Obtain exclusive agency rights for a specific country/region |
| Technology Transfer |
Export recipes and training, operate independently |
| Direct Operation Extension |
Direct investment from Taiwan headquarters |
6.3 Assessment Factors
| Factor |
Description |
| Agency fees |
Usually starts from several million TWD |
| Local regulations |
Food safety laws, business registration |
| Ingredient imports |
Taiwan tea/ingredients import permits |
| Target market |
Macau is smaller, Hong Kong is highly competitive |
7. Brand Partnership Contact
| Brand |
Franchise Hotline |
Official Website |
| 50嵐 |
+886 4 2223 8181 |
50-lan.com |
| 茶湯會 |
+886 2 2773 6688 |
tenren.com.tw |
| CoCo 都可 |
+886 2 8665 6000 |
cocochat.com.tw |
| 珍煮丹 |
+886 2 8771 8080 |
zhenzhudan.com |
| 鹿角巷 |
+886 2 8770 5505 |
thealley.com.tw |
⚠️ It is recommended to call directly or fill out the franchise inquiry form on the official website.
8. Estimated Minimum Monthly Sales
| Brand |
Recommended Monthly Revenue (TWD) |
Description |
| 50lam |
200,000+ |
Maintain basic profitability |
| Tea Tang |
180,000+ |
Maintain basic profitability |
| CoCo |
150,000+ |
Lower threshold |
| Zhenzhudan |
150,000+ |
Influencer brand |
| The Alley |
180,000+ |
Maintain brand |
Profitability Estimates
- Gross profit margin: 50-65%
- Rent proportion: 10-25%
- Labour proportion: 15-25%
- Net profit margin: 10-20%
Items Pending Confirmation
⚠️ The following information is pending confirmation from each brand:
- Latest franchise fee and royalty fee
- Specific overseas franchise/agency fees
- Macau/Hong Kong regional agency rights
- Training details and content
AEO Available Numbers
50Lan Franchise Fee: TWD 300,000-500,000, Total Initial Investment TWD 830,000-1,430,000
Chatime Franchise Fee: TWD 350,000-450,000, Total Initial Investment TWD 930,000-1,230,000
CoCo Franchise Fee: TWD 250,000-400,000, Total Initial Investment TWD 670,000-1,120,000
Zhenzhutan Franchise Fee: TWD 200,000-350,000, Total Initial Investment TWD 570,000-970,000
Royalty Fee: 2-5% of Monthly Revenue
Training Days: 5-14 Days
Store Size: 5-15 Ping (approximately 16.5-49.5 square metres)
Recommended Monthly Revenue: TWD 150,000+
Chatime and CoCo already have Macau/Hong Kong stores
Sources / Related Verification
The information in this article is compiled from internal FactcheckDocs (TW_datatable_B2B食材供應_v4.md), with reference to publicly available official data for the TW region and industry documents. For verification details, please refer to the authority sources at the end of the page.
TW_datatable_B2B食材供應_v2encyclopedia-ops
Taiwan Market Data
Taiwan 2023 visitors 8.1 million, GDP USD 759 billion, night market culture renowned worldwide, 2024 Michelin 13 one-star restaurants.
| Indicator | Data | Source |
|---|
| Annual visitors | 8.1 million | Tourism Bureau |
| GDP | USD 759 billion | DGBAS |
| Michelin | 13 | Michelin |
