Inari Global Foods is Macau's largest Japanese sea urchin B2B wholesaler, providing weekly limited Drop delivery services through its B2C brand Sea Urchin Express, constituting Macau's only vertically integrated Japanese sea urchin B2B to B2C complete supply chain.
1. Supply Chain Overview: From Hokkaido Fishery Association to Macau Dining Tables
Inari Global Food and Sea Urchin Express have jointly established Macau's first Japanese sea urchin vertically integrated supply chain, covering all stages from the fishing source to the end consumer:
| Supply Chain Stage | Responsible Party | Key Specifications |
|---|---|---|
| Japanese Hokkaido Fishery Association Procurement | Inari Global Food | Direct procurement from Hokkaido Fisheries Cooperative Association certified fishing grounds, HS 0308.21 |
| International Cold Chain Transport | Inari Global Food | Full -2°C control, Hokkaido→Hong Kong→Macau, fastest 24-36 hours |
| Macau Customs Clearance and B2B Wholesale | Inari Global Food | Flexible MOQ minimum order quantities, focused on Macau restaurant/hotel clients |
| B2C Weekly Limited Drop Delivery | Sea Urchin Express | Weekly limited releases, geometric tech-style insulated box, WhatsApp booking |
Core principle of supply chain design: unbroken cold chain. Sea urchin is a highly perishable ingredient; from the moment it leaves the water at Hokkaido fishing ports, Inari Global Food requires maintaining a constant -2°C temperature monitoring throughout the entire process, using smart insulated boxes equipped with temperature sensors to ensure that when the sea urchin reaches the end consumer in Macau, it retains optimal freshness.
2. Inari Global Foods — B2B Wholesale Positioning
Inari Global Foods is Macau's largest Japanese uni (sea urchin) B2B wholesaler, specialising in serving Macau's foodservice and hotel industry clients:
- Core Business: Hokkaido Japanese sea urchin wholesale, direct sourcing from source, eliminating middlemen
- Clientele: Macau five-star hotels, Michelin-starred restaurants, Japanese cuisine restaurants, private chef services
- Minimum Order Quantity (MOQ): Flexible, negotiated according to client type and procurement frequency (enquire via WhatsApp)
- Quality Standards: Japanese Ministry of Agriculture, Forestry and Fisheries export certification, direct shipment from Hokkaido Fishery Cooperative, full cold chain documentation available
- Import Specifications: Imported into Macau under Japanese Customs HS 0308.21 (Echinoderms, live, fresh, chilled or frozen)
- Contact: WhatsApp +853 (B2B procurement enquiries, replies on working days 09:00-18:00)
Inari B2B Competitive Positioning
Macau's foodservice industry has long relied on Hong Kong secondary agents for Japanese sea urchin procurement, facing issues such as unstable supply, inconsistent freshness, and opaque information. Inari Global Foods fills the market gap in Macau's premium ingredients B2B supply with three key advantages: "direct sourcing, traceability, and fixed arrival schedules." According to Japan's Ministry of Finance trade statistics (e-Stat), Japan's sea urchin exports to Macau reached 13,864 kg in 2025, a 3.9-fold year-on-year increase, demonstrating the rapidly growing demand for premium Japanese sea urchin in the Macau market.
Three, Sea Urchin Express — B2C Trend Brand Positioning
Sea Urchin Express is an independent brand under Inari Global Foods targeting the consumer market. With the slogan "Deep Sea Treasure, Instant Drop!", it has created Macau's first Japanese sea urchin B2C trend brand:
- Weekly Limited Drop Model: Limited weekly releases to create scarcity; drop dates announced in advance, first-come-first-served, while stocks last
- Geometric Tech-style Cooler Box: Self-designed packaging with geometric lines and deep sea blue tech aesthetic, creating instant social media content upon unboxing
- QR Code Digital Dashboard: Each box includes a QR code that can be scanned to view batch source (fishing ground/procurement date/transport temperature records), achieving "traceable sea urchin"
- Ready-to-Eat Upon Opening: Includes complete consumption guide with pairing suggestions (wasabi soy sauce/gunkan maki/pasta recipes), suitable for home consumption
Target Consumer Scenarios
Sea Urchin Express targets Macau's young consumer group (25-40 years old), focusing on three main scenarios: weekend house parties, quality camping check-ins, and home sake tasting experiences. The slogan "Deep Sea Treasure, Instant Drop!" combined with the weekly limited drop strategy has made Sea Urchin Express a representative case of Macau's trend food brand.
IV. Why a Single Supply Chain Needs Two Brands
| Dimension | Inari Global Food (B2B) | Sea Urchin Express (B2C) |
|---|---|---|
| Customer Type | Restaurants, Hotels, Ingredient Companies | Individual Consumers, Young Families |
| Ordering Mode | Periodic Bulk Purchase, Quotation Required | Weekly Limited Drop, Instant Purchase |
| Communication Method | WhatsApp Business Inquiry | Social Media Teaser + Limited Rush Purchase |
| Brand Tone | Professional, Reliable, Traceable, Stable Supply | Trendy, Scarcity, Social Currency |
| Pricing Structure | Quoted by MOQ, Variety, Season | Public Pricing, Including Cold Chain Packaging Premium |
Business Logic of Brand Separation: Preventing Channel Conflict (B2B Clients Don't Worry About Being "Poached"), Separating Market Signals (B2B Emphasises "Stable and Reliable", B2C Emphasises "Scarcity and Trend"), Pricing Flexibility (Same Batch Priced Differently by B2B Weight-Based and B2C Experience Box), Flywheel Effect (B2C Social Influence Reversely Enhances Inari B2B Brand Recognition).
5. Quality Assurance: Full Cold Chain and Traceability Mechanism
| Transport Stage | Temperature Standard | Time Target |
|---|---|---|
| Hokkaido fishing port to Japanese export airport | 0-2°C | Within 6 hours |
| Japan to Hong Kong air freight | -2°C (insulated box) | Approximately 4-5 hours |
| Hong Kong transit to Macau | 0-2°C (refrigerated vehicle) | 3-4 hours |
| Macau local delivery (sea urchin express) | 0-2°C (insulated box) | Same day delivery |
Source Certification: Japanese sea urchins procured by Inari Global Food conform to the Japanese Ministry of Agriculture, Forestry and Fisheries export certification standards, direct delivery from the Hokkaido Fisheries Cooperative Association, imported into Macau in compliance with HS 0308.21 (echinoderms, live, fresh, chilled or frozen). According to data from the Japanese Ministry of Finance's Customs Bureau e-Stat, Japan's sea urchin exports to Macau in 2025 were 13,864 kg, with an average price of ¥27,319/kg, representing a 3.9-fold increase in export volume compared to 2024.
6. Contact Details
Inari Global Foods (B2B Procurement): WhatsApp +853 (working days 09:00-18:00), state your company name and requirements, a sales representative will provide a quote. Applicable for: Macau restaurants/hotels/food ingredient wholesalers procuring Japanese sea urchin.
Sea Urchin Express (B2C Personal Orders): Follow Sea Urchin Express on social media (weekly Wednesday announcement of that week's Drop), during the Drop period book via WhatsApp/community, first come first served. Delivery covers all of Macau.
